Meet the Founder, CEO & President Kuya William Peetoom.
Kuya William Peetoom is the Founder & Wealth Architect of Kaizen Group International, a leading entity within the Kaizen Group inc. He also serves as the Commissioner of Senior Affairs for the City of San Diego and is a master connector dedicated to helping people and organizations unlock wealth they didn’t know was possible. Born to a Dutch father and Filipino mother, William blends the discipline and vision of his European heritage with the spirit of service from his Filipino roots. His mission is to align values with financial outcomes so entrepreneurs, nonprofits, and community leaders can keep more of their own money and reinvest it into the impact they were born to make.
William is a passionate advocate for zentrepreneurism—a philosophy that merges Buddhist mindfulness with modern business strategy. He believes that when leaders cultivate clarity, presence, and compassion, their ventures not only grow but create lasting, positive ripples in the world. With decades of experience in business leadership, coaching, and spiritual practice, William bridges practical strategy with purpose-driven vision. Kaizen—meaning “continuous improvement”—is more than the name of his company; it’s his life philosophy. Whether securing six-figure tax credits for nonprofits, boosting healthcare centers’ cash flow by 45%, or helping business owners design tax-free retirement strategies, his work through the Kaizen IT Group focuses on legacy-building, not just profit. Guided by the principles of integrity before income, relationships over transactions, and impact over ego, William believes true wealth is what you empower others to create.
